A new book by Rafael Niesten

Making more with less.

Lessons from a wealth-building minimalist. Part memoir, part playbook, built on decades of starting, growing and selling companies.

Publisher
Major Street Publishing
Release
February 2027
Pre-order
Open now
Pre-order now

Out February 2027Major Street Publishing

01 The idea

More hours, more staff, more overhead, more stuff. Less.

Most people think building wealth means doing more.

More hours, more people, more overhead. This book makes the case for the opposite.

The biggest returns come from stripping things back.

Fewer moving parts. Lower costs. Sharper focus. Less noise.

02 Why this book

Why this book

”Making More With Less is an essential read: a practical, in the trenches, honest guide for anyone who wants to build real wealth.”

Jacqui Clarke — Expert money coach and author
No theory. No fluff.

Just the lessons that worked, the ones that hurt, and how to apply both to your business and your life.

Published by

Major Street Publishing

Status

Available to pre-order now

Pre-order

03 Advance praise

What readers are saying.

From founders, investors and finance professionals who read it first.

  • ‘I have known Rafael since he was a boy, and it has been wonderful to see all that he has achieved. Making More With Less captures the thinking, discipline and experiences that have shaped his journey, brought to life through practical insights and engaging stories.’

    Manny StulCEO Moose Toys, global winner Ernst & Young World Entrepreneur of the Year 2016, AFR Rich List member
  • ‘I always love it when my rich friends share how they built their wealth. Usually I have to buy them whisky first, but now I can just buy Raf’s book.’

    Rayn OngVenture capitalist and LinkedIn Influencer
  • ‘Rafael is a diamond in the rough – he embodies hustle and grit. From collecting cans in Perth to a US private equity exit, his story proves what relentless drive can build. This book is really about freedom, not just financial independence but a focus on minimalism and a simpler, intentional life. Essential reading on life’s hard-won lessons.’

    Gareth WoodbridgeManaging partner (private equity)
  • ‘Making More With Less is an essential read: a practical, in the trenches, honest guide for anyone who wants to build real wealth. Rafael strips it down to what actually matters. His resourceful story is threaded throughout, demonstrating that true financial freedom starts long before the money arrives.’

    Jacqui ClarkeExpert money coach and author of Stop Worrying About Money
  • ‘I loved reading Making More With Less. Raf somehow makes saving, investing and building wealth feel practical and relatable. I enjoyed the personal stories from his own entrepreneurial journey, his humour throughout, and the reminder that the little financial decisions really do add up over time. Smart, entertaining and full of genuinely useful takeaways. I’d recommend to anyone wanting to be smarter and more intentional with their money.’

    Jacinda ManettasFinance broker
  • ‘Raf is a force of nature. From hustling cans to building multiple successful businesses to exit, Raf has shown a relentless desire to build, and has avoided many of the pitfalls that founders fall victim to as they play real-life snakes and ladders. This book will guide you through avoiding the shiny objects that bring minimal pleasure and slow you down as you build the business and the life you dream of. A must read, Making More With Less is filled with lessons, reflections and plenty of laughs from a man who started with nothing and has achieved everything he set his mind to and a blueprint for you to do the same.’

    Matt BrowneManaging partner, Black Nova Venture Capital
  • ‘Raf has the rare and enviable talent of being able to step outside accepted truths and perceptions to analyse opportunities in both life and business, and chart his own, often contrarian path to success: the kind of success that seems all too obvious after the fact, but is otherwise missed by so many. After two decades in international finance and investing, I wish I’d have had access to this kind of book not just at the start, though, at any point along my professional journey.’

    Adam BaxterInternational finance professional

04 Inside the book

Part memoir.
Part playbook.

A practical account of building wealth by cutting what doesn’t matter: fewer moving parts, lower costs and sharper focus, in business and in life.

AThe memoir

Decades of building and selling companies.

Real stories from decades of building and selling companies, including the mistakes that cost the most and what they taught him.

BThe playbook

A framework for when harder work stops paying.

Real numbers and a practical method for anyone putting in more effort than ever and still falling behind.

What it actually takes

  1. I

    Clarity

    Knowing what you are building and what you are not. Fewer moving parts and sharper focus, in business and at home.

  2. II

    Discipline

    Lower costs and less overhead, held for long enough that the returns compound instead of leaking away.

  3. III

    Living a little differently

    The willingness to make choices that look odd to everyone around you, because more noise rarely means more wealth.

05 Who it’s for

You don’t need rich parents, a trust fund or a fancy degree.

You need clarity, discipline, and the willingness to live a little differently from everyone around you.

This book is for you if Yes

  • You’re working harder than ever and somehow going backwards.
  • You run a business, or want to, and suspect more isn’t the answer.
  • You’d rather learn from real numbers than a highlight reel.

Look elsewhere if No

  • You want a get-rich-quick scheme.
  • You’re after an overnight result.
  • You want theory instead of what actually worked.
Rafael Niesten, smiling, in a black t-shirt
Rafael Niesten

06 The author

Rafael
Niesten

Serial entrepreneur, investor and author. Raf has built and sold four companies across proptech, media, healthcare software and managed services, and now backs founders through Groove, his Sydney venture fund.

  • 4 company exits

    Proptech, media, healthcare software, managed services

  • Telstra Best of Business

    National winner for outstanding growth

  • AFR Fast 100 and Deloitte Fast 50

    Repeat listings for revenue growth

  • Young Australian of the Year finalist

    Citizen of the Year, WA Youth

07 Pre-order now

Early orders make a huge difference.

Pre-orders help decide how many copies bookshops stock and how visible a new title is in its launch week. Reserving a copy now is the simplest way to back the book.

ComingFebruary 2027

Major Street Publishing

08 Launch updates

Know the day it lands.

One email when the book is out, and the occasional note worth reading. No noise.

Speaking and media

Bring Raf to your stage.

For interviews, podcasts, events and bulk orders for teams, send a short note with the details.

  • Keynotes
  • Podcasts
  • Media
  • Bulk orders